Consulting Case Study

Client background: A leading consulting firm approached Copal to assist its client, a global leisure services company operating in 14 countries, during a restructuring exercise. The firm needed to adapt and transform its client’s branch network in order to improve profitability while maintaining its market share. The firm chose Copal for its global footprint and rigorous research processes. Once the project was approved by the client, Copal assigned a dedicated team of four professionals.

Services Offered: Copal executed competitive landscaping by identifying key competitors in the company’s geographical sub regions and assessing the client’s position by region. Our professionals benchmarked revenues by branch with the company’s peer group. A detailed branch network analysis on individual branch proximity, duplication and market share, was carried out in order to identify the effect of a potential shut down or restructuring of an outlet. Copal then conducted a restructuring analysis to evaluate cost benefits of closures or payback periods on any additional rental expenses from the merger of two branches into a single larger branch.

Results: The Copal team helped the consulting team and client identify duplicate and non-beneficial branches within the client’s own network. In addition, it devised and analyzed possible tactical measures for these branches including, for example, closure and merger. With the support of the Copal team the consulting firm was able to complete its assigned project in five weeks at a significantly lower cost and more comprehensively than if the analysis had been conducted internally.

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