Consulting Services for Corporate Clients: KPO Investment Banking, KPO Equity Research

Growth Strategy

Our consultants help companies formulate their growth targets and then identify, assess, qualify and select the best ways to convert the most compelling growth ideas into revenue, market share and competitive advantage.

Analyses include:

Introducing new products and services

Market segmentation, product benchmarking, pricing studies and customer surveys to identify their unmet needs and recommend the best of breed strategies

Geographical expansion strategies

Assessment of industry, market and customer dynamics and opportunity identification to capture value in new markets and geographies

New customer segments entry

Analysis of customer dynamics such as purchasing behavior, price elasticity and switching costs to ascertain attractive customer segments and entry strategies therein

Competitive response modeling

Detailed decision tree and scenario analysis to preempt competition’s response to client’s strategies and recommendations of counter moves


Market Entry Strategy

We help companies clarify their value proposition and segment focus, design indirect channels, and select appropriate partners for sales, distribution, and development. We also help establish an optimal pricing strategy for new products or services.

Analyses include:

White space identification

Market segments analysis including customer surveys, expert interviews, assessment of service / product providers in each segment to ascertain a viable “white space” or target audience that is attractive yet underserved

Defining the winning value proposition

Market analysis, customer surveys and competitive offerings studies vis-à-vis client strengths to help define a unique but compelling “winning” value proposition

Price discovery and pricing strategies

Sense and analyze market conditions, customer paying preferences and value perceptions to enable organizations discover “optimal” pricing strategies and refresh them at a micro-segment level

Operational support

Analysis of existing channels of operations and designing new channels to formulate the best possible and most efficient supply / distribution network. Help identify, qualify and develop channel partners across all sections of value chain


Positioning

Whether a company is developing an initial market positioning or working to reposition itself, our consultants help assess market opportunities and design best-in-class marketing and positioning strategy.

Analyses include:

Marketing and communications strategy

Focused marketing and communication strategy depending on the target audience to maximize touch-points with most profitable customers and cover a large audience in a most economical yet efficient manner

Media strategy

Analysis of target audience, customer behavior, brand / company perception to help design the most effective media strategy based on attention retention span of various media channels

Positioning / vision / mission statement

Internal and external surveys, company’s perception / ambition analysis to help formulate a unique positioning / vision / mission statement